Hands arranging blue 3D letters to spell 'PLAUD' on a white paper with a faint logo outline.

Our Mission

Amplify human intelligence.

Our Vision

Build the world's most trusted AI work companion to elevate productivity and performance for 50 million professionals by 2030.

About Plaud

Registered in: Delaware, US | Headquarter: San Francisco, US

Global offices: San Francisco, Singapore, Tokyo, Shenzhen, Seattle, Beijing

Problems we solve

A large part of our work happens through conversation. Conversation is the most human, powerful form of expression.

It might be a key comment in a meeting, a moment of clarity during a client call, or an idea sparked in the middle of a discussion. These moments carry real value. You contribute, listen, and do your best to carry them forward.

But they’re easy to forget, hard to revisit, and rarely written down. What’s lost isn’t just information; it’s understanding: the intent behind a decision, the nuance in a question, and the quick alignment that happens in real time.

Too often, the intelligence sparked in our minds never gets captured, understood, or turned into action.
Hands reaching for a silver Plaud Note Pro AI voice recorder on a desk with notebooks and a pink flower.
Person on a call, holding a phone with a black Plaud Note Pro attached, recording audio.

Plaud's Belief

Human First
Plaud's philosophy is to pursue the frontier of intelligence through the combination of hardware and software.
Conversation as Intelligence
We believe conversation is a form of intelligence. It's where ideas begin, decisions are made, and meaning is shared. Conversations are projections of how intelligence perceives and understands the world.

For the first time, AI can truly understand human language. The intelligence hidden in conversations can now be captured, extracted, and utilized—fundamentally transforming how people work.

Plaud exists to help you capture, extract, and utilize that intelligence as it happens. We help you stay fully present while capturing what matters, without breaking your flow. Plaud isn't just another tool. It's a movement for intelligence empowerment to turn conversations into actionable insights and seamless workflows.
Three designers review Plaud branding materials, sketches, and product packaging on a white table.
Woman smiling, wearing a lavender Plaud NotePin S on her blazer, engaged in conversation.
Three professionals in a meeting, actively conversing around a table with a black Plaud Note recording their discussion.
Black Plaud Note Pro on a white table between two people in a business meeting, one person gesturing.
Three designers review Plaud branding materials, sketches, and product packaging on a white table.
Woman smiling, wearing a lavender Plaud NotePin S on her blazer, engaged in conversation.
Three professionals in a meeting, actively conversing around a table with a black Plaud Note recording their discussion.
Black Plaud Note Pro on a white table between two people in a business meeting, one person gesturing.

Plaud Values

P
Pursue SOTA
(State of the Art)
L
Let others thrive
A
Act from first principles
U
Use AI to its fullest
D
Dare to change

About Plaud

Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.

Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With SOC 2, HIPAA, GDPR, ISO27001, ISO27701, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection. Nicebuild Technology Limited, a subsidiary of Plaud Inc., is the EU trading entity and enters into transactions directly with consumers.

Award-winning design

Forbes Vetted Best Product Awards 2026 badge, a white circle on black with red and white text.
Award 2
Logo for the International Design Excellence Awards, featuring a colorful geometric design.
Good Design Award logo, a red circle with a stylized 'G' and the words 'GOOD DESIGN'.
Red Dot winner 2025 award logo, featuring a red sphere with white stripes.
Plaud Intelligence
Amplify Human Intelligence
Plaud is building the next generation of intelligence infrastructure and interface to capture, extract, and utilize intelligence from what you say, hear, see, and think.
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Intelligence
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